Laura Zug is an expert in designing people-first communities that foster genuine connection, drive revenue, and create real impact. With a rich background in marketing, PR, and brand strategy, Laura shares her personal journey of moving from one-on-one client work to leading her own thriving community, The Hive—a space dedicated to community leaders who want to bring people together in meaningful ways.
“Your goal is not really to be the sage on the stage, but to be a guide on the side. And in order to do that, we have to listen.”
Interview Highlights
Exploring the many creative ways entrepreneurs and creators can weave community into their business, regardless of size or platform.
Lessons learned through experimentation, why listening to your members is key, and how defining the purpose and boundaries of your community sets everyone up for success.
How not every community needs to be large or high-volume. Learn about some effective formats for smaller, more strategic communities.
An introduction to “Community 2.0,” where models include more nuance like in-person components and time-bound gatherings.
Summit Session:
In 2025, every business is becoming a community business. In this session, Laura will guide you through how to integrate community into your business ecosystem — not as a side project, but as a strategic layer that fuels visibility, trust, and long-term growth. We'll talk about moving beyond the “Community 1.0” model (low-cost, high-effort memberships) into a more aligned approach — one that supports your strengths, honors your capacity, and creates lasting value for your people.
Free Resource:
The Community Snapshot resource helps founders and creators clarify their vision and make strategic decisions as they build. Explore defining your purpose, how your community supports your goals, strategic pricing and actionable steps for building momentum.
REGISTER for the Build Your Influence Ecosystem Summit
A virtual summit designed to empower entrepreneurs, coaches, and thought leaders to build a sustainable and influential presence in their industry. Discover strategies for strategic visibility, collaboration, and authority-building—ensuring you're not just seen, but deeply respected and in demand within your niche.
OR ⬆️ LEVEL UP ⬆️ to the VIP Vault to access summit replays and 25+ expert workshops to sharpen your influence and elevate your expertise!
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