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Transcript

The Power of Vulnerable Storytelling in Building Influence

A conversation with Andrea Merrill

Andrea brings her expertise as a TEDx Talk strategist, speaker coach, and behavioral psychology expert. She shares her powerful journey from a career as a trauma therapist to helping entrepreneurs and thought leaders command attention and make an impact through storytelling.

“People honestly don't buy logic. They buy because something clicks emotionally and psychologically.”

Interview Highlights

  • Everybody can have a TED worthy talk whether you wanna be on a TED Talk or not.

  • What matters: your signature story—the real, raw, pivotal moment that changed EVERYTHING for you.

  • Learn how to make your message stick and SELL.

  • Surrounding ourselves with the right people and communities helps to accelerate both our healing and growth.

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Summit Session:
The TEDx Effect: How to Use Psychology to Create Talks That Inspire, Influence, and Last

In this transformative session, we’ll dive deep into The TEDx Effect—the science and soul behind talks that don’t just inform but leave a lasting emotional impact. You’ll discover how to harness psychology-backed storytelling techniques to craft a message that connects, captivates, and converts. From decoding audience behavior to structuring your story for maximum resonance, this session will equip you with the tools to create TEDx-worthy talks that spark change long after the mic drops. Whether you're prepping for a red dot stage or simply want your message to hit harder, this is where influence meets intention.

Free Resource

TedX Talk Blueprint: Want to craft a TEDx-worthy talk that captivates your audience and drives sales? This free guide walks you through the exact framework used by top speakers to create powerful, high-converting presentations.


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