0:00
/
0:00
Transcript

Making Values Visible: Building Trust and Consistency in Your Brand

A conversation with Ashlee Sang

Ashlee Sang consults multi-passionate deep thinkers so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values.

"Your values are allowed to change. And, yes, they are your gut check. Yes. They are your north star, but that North Star is not planted in the sky like the real North Star is. It is able to evolve with you as the market evolves, as your clients evolve, as your vision evolves, as your phase of life evolve.”

Interview Highlights

  • Why values aren't just a feel-good marketing tagline, but the very foundation of a brand's reputation and shapes every touchpoint within an influence ecosystem.

  • How defining and living your values isn’t just for your website—it creates lasting loyalty, trust, and authentic connections with the right clients and collaborators.

  • How to clearly define values to attract your ideal clients and naturally repel misaligned opportunities—paving the way for sustainable business growth.

  • Actionable advice for anyone looking to define or refine their own values—whether you're just starting out or pivoting toward a new direction.

Thanks for reading Build Your Influence Ecosystem! Subscribe for exclusive content and updates on the upcoming summit.

Summit Session:
Human-First Sales: Connecting with Clients Through Values.

"Sales” feels icky or scary or just plain hard for so many of us (especially introverts, multi-passionates, and over-thinkers.) But by leaning into our values, we’re able to connect with the real people who need and want exactly what we have to offer, all while making our business sustainable and impactful.

Free Resource:

With the visionary guide to elevator pitches, you’ll learn how to talk to real people about what you do and why it matters. Get the clarity you need to make a memorable first impression, no matter the context.


REGISTER for the Build Your Influence Ecosystem Summit

A virtual summit designed to empower entrepreneurs, coaches, and thought leaders to build a sustainable and influential presence in their industry. Discover strategies for strategic visibility, collaboration, and authority-building—ensuring you're not just seen, but deeply respected and in demand within your niche.

Join Us Here

OR ⬆️ LEVEL UP ⬆️ to the VIP Vault to access summit replays and 25+ expert workshops to sharpen your influence and elevate your expertise!

Get Access to the VIP Vault

Share Build Your Influence Ecosystem