Petra Zink is a certified personal branding & digital strategist, international speaker & consultant and the author of the book “Trusted Authority.”
In this interview, Petra discusses her journey into understanding the importance of influence and how it differs from (and expands on) expertise.
“Your expertise alone isn't enough; it's how you communicate that expertise and connect with decision-makers that truly sets you apart as an authority in your field.”
Interview Highlights
How Petra realized early on in her corporate career how important influence is as a leader.
The common pitfalls professionals face, such as the "expert trap," where individuals rely too heavily on credentials and experience without effectively communicating their value.
Overcoming the employee mindset when believing that your good work can speak for itself.
The importance of pursuing personal passions to discover like-minded individuals, which can lead to unexpected opportunities and connections.
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Summit Session:
From Expertise to Authority: How to Build a Signature Framework That Sets You Apart & Scales Your Impact
Transform your unique skills, insights, and methodologies into a clear, repeatable Signature Framework that sets you apart as an industry leader. You’ll receive a roadmap to scale your impact, build trust, and create a monetizable system that establishes your authority and attracts new opportunities.
Free Resource
Trust Authority Scorecard: Answer 35 questions and you’ll get a personalized report with recommendations on how you can go from Technical Expert (and best kept secret) to become the Go-To, The Trusted Authority in your industry.
REGISTER for the Build Your Influence Ecosystem Summit
A virtual summit designed to empower entrepreneurs, coaches, and thought leaders to build a sustainable and influential presence in their industry. Discover strategies for strategic visibility, collaboration, and authority-building—ensuring you're not just seen, but deeply respected and in demand within your niche.
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